Strategic Marketing
- Create a custom-building evaluation that will present how we will achieve top dollar for your investment through current market analytics and comparable sales in the area.
- Recommend service providers that will assist in making improvements to the structure when needed.
- Hire a professional photographer that will enhance the visual appeal of your building with high definition images.
- Utilize a floor plan and virtual tour of the building.*
- Dramatic drone video and photography for larger investment buildings.**
- Custom Offering Memorandum that will feature the project description, still photography and a floor plan, if available.
- Your property will feature its own web page with direct web address, i.e. www.123mainstreet.com.
- Input Property in the Premier Commercial Listing Services, CoStar, LoopNet and CREXi, for maximum local, national and global exposure.
- Direct Mail Campaign to Property Owners with similar buildings in the area.
- Email Campaign that will distribute your property to the Commercial Brokerage Community.
- Print Advertising in The Los Angeles Times, Wall Street Journal and Los Angeles Business Journal.**
- Promote the Property to my Personal Network of business owners, property owners and investors.
- Attend Commercial Broker Network events to help promote your property to their clients.
- Install Building signage to attract Buyers that are looking to acquire property in the area.
- Post your Property on Social Media Platforms i.e. Facebook, Instagram, and LinkedIn.
- Actively follow-up with all Broker and Buyer leads.
- Keep you informed with weekly updates regarding all showings and feedback about your property.
* Depending on the Use of the Building
** Minimum $5,000,000 value threshold
A Commercial Success Story
CHALLENGE
A newly formed production company looking to purchase an office building with limited start-up funds and minimal resources.
OBJECTIVE
Knowing their scenario, Dan set up a meeting with the principals of the company along with their finance team which included their CFO, CPA and attorney. It was decided that the best course of action was to buy a building using SBA financing. However, their offers were not being accepted because they were losing out to all-cash buyers looking for the same type of building. Dan suggested buying a multi-tenant building that had month-to-month tenancy or expiring leases. Based on Dan’s advice, his clients agreed to explore those options and found a building that fit their needs. Dan submitted an offer on a 2-story office building and it was accepted.
SUCCESS
After tense negotiations during the due diligence period, Dan was able to negotiate that the 1st floor be vacated at the close of escrow and extended the leases of the 2nd floor tenants after the close of escrow. In addition to accomplishing their goal of purchasing a building for their new venture, this strategy also provided them with supplemental income from the remaining tenants that paid for more than half of their mortgage, which left them with additional cash on-hand to put back into their business
